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General
Purpose:
Specific
Purpose:
ATTENTION STEP
I.
Opening Statement of Interest
A. Reason (s) to Listen
B. Speaker Credibility
C. Thesis Statement
NEED STEP
II.
Statement of Need
A. Illustration
B. Ramifications
1.
2.
C. Pointing
SATISFACTION STEP
III.
Statement of Solution
A. Explanation of Solution
B. Theoretical Demonstration
1.
2.
3.
C. Practical Experience
D. Meeting Objections
1.
2.
VISUALIZATION STEP
IV.
Restatement of Proposed Solution
A. Negative Visualization
B. Positive Visualization
ACTION STEP
V.
Restatement and Summary
A. Statement of Specific Action or Attitude Change
B. Statement of Personal Interest
C. Reason to Remember
SOURCES:
1.
2.
3.
4.
5.
_________________________________________________________________
Persuasive
Speech Parts Explained
PERSUASIVE
OUTLINE
Begin
with an Attention Step that is an
Opening
statement of interest (use one or more of the following):
A rhetorical question
A startling statement
A quotation
An illustration or story
A reference to the subject
A reference to the occasion
Motivate
audience interest in your subject by alluding to: (use one or
more of the following):
The practical value of the
information for your audience
A reason to listen
The audience’s sense of
curiosity
Establish your credibility by:
Alluding to any first-hand
experience you may have had
Alluding to sources of
information you have consulted
Provide
orienting material by:
(use one or more of the following):
Previewing main points
Defining any technical terms that you will be using
Need
Step
There
are potentially two kinds of needs (your speech uses one of these):
To urge
a change-point out what’s wrong with present conditions
To
demand preservation of present conditions-point out the danger of
a change
The
Need Step is developed by:
Illustration:
Tell of one or more incidents to illustrate the need
Ramifications: Employ as many additional
facts, examples, and quotations as are required
to make the need convincingly
impressive.
Pointing: Show its importance to the
individuals in the audience.
Satisfaction
Step presents a solution.
The Satisfaction Step is developed by (use one or more of the following):
Statement of
solution:
a brief statement of the attitude, belief, or action you wish the audience to
adopt.
Explanation:
Make sure that your proposal is understood.
Theoretical demonstration:
show
how the solution logically and adequately meets the need pointed
out in the need step, point-by-point!
Practical
experience: actual examples showing where this proposal has worked
effectively or
where the belief has proven correct.
Meeting
objections: forestall opposition by showing how your proposal
overcomes any objections
which might be raised.
Visualization
Step: The visualization step must stand the test of
reality. The conditions you describe must be at least realistic. The more
vividly you make the situation seem, the stronger will be the reaction of the
audience. There are three methods of visualizing the future. (use one or more of
the following):
Positive: Describe
the conditions if your solution is actually carried out. Picture the listeners
in that
situation actually enjoying the safety, pleasure, or pride
that your proposal will produce.
Negative:
Describe conditions if your solution is not carried out. Picture the audience
feeling the bad
effects or unpleasantness that the failure to effect your solution will produce.
Contrast: Combination of 1 and 2. Begin
with the negative method (undesirable situation) and conclude
with the positive method (desirable solution).
Action
Step: developed by (use
one or more of the following):
Restatement
of main idea and summary of main points.
Statement
of specific action or attitude change you want from the audience.
A
statement of your personal intent to take the course of action or attitude
recommended.
A
concluding statement to recapture interest (a reason to remember).
Thanks
to Gary Cottle of Southeastern Community College in West Burlington, Iowa for
these notes
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